Humanizing Presets
With the rise of Internet recommendation engines such as Amazon, Netflix – with its crowd-sourcing $1 Million Prize - and Hunch among many others, tell the consumer what they would prefer to consume next. Hunch is especially interesting for its ability to make wildly unexpected connections by utilizing what it calls a ‘Taste Graph‘. Though these services make increasingly accurate predictions about the user’s preferences, it is important to examine what is being lost. Continue reading →